By host on 8/16/2011 3:19 PM
Internet users aware of online behavioral advertising activity and industry terms

Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
By host on 7/5/2011 1:48 PM
by HubSpot

The Building Blocks for Succeeding With Marketing on the Web

If you‟re reading this ebook, chances are you‟re either a marketing professional or a business owner who understands the importance of internet marketing today. You „get‟ that traditional marketing methods are becoming both ineffective and expensive, and you know that by neglecting to market your business on the web, you‟re missing out on the powerful business results that an effective internet marketing strategy can afford.

Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

From establishing your initial keyword strategy to leveraging social media to promote content online all the way through to analyzing and refining your strategies, this comprehensive internet marketing ebook will guide you through every essential step you should be taking to effectively market your business on the web, whether you‟re a software company, a chimney sweep, a tailor, or a marketing agency, to name a few.



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