Internet users aware of online behavioral advertising activity and industry terms

Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.

by HubSpot

The Building Blocks for Succeeding With Marketing on the Web

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